We support companies and designers in implementing CAM (Minimum Environmental Criteria): ensuring regulatory compliance, developing sustainable products and creating ESG strategies to drive competitiveness and environmental value.
CAM Consultancy (Minimum Environmental Criteria)
Sustainable procurement and products
CAM (Minimum Environmental Criteria)
Understanding CAM (Minimum Environmental Criteria)
The CAM (Minimum Environmental Criteria) are environmental requirements established by the Ministry of Environment to guide public authorities toward more sustainable procurement and design. These criteria are mandatory for public tenders and cover a wide range of categories, including construction, furniture, waste management, energy services, products, infrastructure and supplies.
CAM: the essential passport for public procurement
In today’s market, entering a public tender without a deep understanding of Minimum Environmental Criteria is a significant commercial risk.
Scope of application
Sectors covered by CAM
CAM requirements apply to 21 distinct sectors, including:
- Construction and infrastructure
- Waste management and environmental services
- Office furniture and supplies
- Catering and personal services
- Cleaning services and transport
Each sector includes specific requirements regarding environmental performance, materials, traceability and management.
The 3 pillars
Why CAM is a business opportunity
While your competitors see them as an obstacle, you should see them as a filter.
Many companies give up because they lack the expertise to navigate technical complexities.
Competitive edge and protection
Becoming a certified “green” suppliers opens door across the entire public sector.
Institutional reputation
Environmental criteria often account for 30-40% of the total technical score. This is where tenders are won, not through price cuts, but through sustainability.
Bonus points
The Ecoloop consultancy framework
Your roadmap to the winning bid
We know that public tender bureaucracy can be a jungle. That's why we take surgical approach.
#1 Step
Tender analysis
We analyze the specific requirements of the bid. We’ll tell you immediately what you already have an exactly what you’re missing.
#2 Step
Supporting certifications
CAM compliance often requires EPDs, ReMade in Italy or Ecolabels. We integrate everything into a single, cohesive action plan.
#3 Step
Technical compliance reporting
We draft all the technical documentation required to ensure full compliance with CAM standards.
#4 Step
Verification and certification
We guide you through third-party audits and provide full support until your final compliance report si finalized.
Found a tender you like, but the CAM requirements seem overwhelming?
Let’s break it down together.
Green Public Procurement (GPP)
From GPP to CAM
Green Public Procurement (GPP) is the European strategic framework that requires public authorities to purchase only products and services with a reduced environmental impact. In Italy, this framework is implemented through CAM (Minimum Environmental Criteria).
From construction and urban planning to textiles and cleaning services: any company selling to the State must provide proof of environmental compliance.
The bottom line: without the right documentation, you can’t compete. With superior documentation, you win on technical merit.
Who we serve
Our CAM consultancy target sectors
We provide specialized support for:
- Companies competing in public tenders
- Manufacturers of materials and components
- Architecture and engineering firms
- Construction companies
- Public authorities and contracting entities
The CAM framework ensures your products, services and projects are compliant, sustainable and market-competitive.
FAQ
Are CAM requirements mandatory for all public tenders?
Yes, they are mandatory for all product and service categories for which the Ministry has issued a specific decree (pursuant to Article 34 of the Public Procurement Code).
Is self-certification enough?
Hardly ever. Most CAM requirements mandate third-party verification or specific certifications, such as an EPD (Environmental Product Declaration) for construction materials.
Can I adjust my compliance while the tender is ongoing?
No. All requirements must be met at the time of bid submission. Preparing in advance is the only viable strategy.
Related services
Join the companies already partnering with EcoLoop to assess the impact of their products and services.
Looking to leverage the recycled content of your products?
Contact us for a tailored consultation.
